This will put them in command of 27% of the world’s income in that year.
Existing venture capital firms have begun hiring Gen Z employees to help them spot the trends that older partners might miss.Ĭurrently, the 2.5 billion people who make up Gen Z earn $7 trillion, with that figure set to grow to $33 trillion by 2030. Gen Z has already made its mark in that sense, leading the way in lifestyle trends and consumer behavior as its preferences first identify and then drive the next big things in products, services, and social media. Successful venture capitalism is largely about spotting the promise in something new before it has become widely known, whether that’s a novel product, an innovative style, or an original concept. Companies looking to connect with up-and-coming Gen Z investors should understand why this generation is a natural fit with VC to make the most persuasive pitch. Gen Z, just beginning to emerge into adulthood with its oldest members turning 24 in 2021, makes up 30% of the world population, and as more of its cohort reaches maturity, their impact will only continue to grow.
In the coming years, a generation that is already starting to make its presence felt in the venture capitalism industry is undoubtedly going to increase its influence in the field.
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